Justin Jireh Johnson

Four Disciplines,
Four Interfaces

Choose your door

Experience

Three disciplines

Freelance Retoucher & Visual Designer

Independent

Beauty + FashionCompositingArt DirectionMultimodal AI

Ongoing

Independent visual production spanning detailed post-production, campaign finishing, compositing, and creative direction.

Retouch beauty, fashion, product, and editorial photography for brands and independent photographers.
Preserve natural skin, material texture, and believable light while meeting polished commercial standards.
Build multi-image composites, replace backgrounds, shape colour, and resolve difficult edges and reflections.
Create repeatable actions, scripts, and batch flows for consistent high-volume delivery.
Translate creative briefs into precise direction for lighting, posing, framing, material, and finish.
Use AI selectively for ideation and production support, with final visual judgment and finishing handled manually.
Establish reference images, retouching standards, and approval criteria so complete campaigns remain visually consistent.
Resolve demanding product surfaces including polished metal, gemstones, leather, glass, translucent materials, and mirrored reflections.
Manage colour and tonal continuity across image sets, balancing accurate product representation with the intended campaign mood.
Collaborate with photographers, art directors, designers, and producers to review selects, identify risks, and plan efficient post-production.
Prepare layered masters, naming structures, versioned exports, and channel-specific files for web, social, ecommerce, and print delivery.
Perform final quality control at both working resolution and output size, checking edges, texture, banding, colour, artifacts, and series continuity.
Build multimodal reference systems that combine briefs, source images, lighting direction, crops, and material examples so AI-assisted outputs begin from specific visual constraints.
Use generative fill, inpainting, outpainting, and structure-guided image generation selectively, then resolve anatomy, texture, edges, reflections, and colour manually.
Compare models and tools against task-specific criteria including fidelity, consistency, controllability, speed, cost, and suitability for final production.
Create human-in-the-loop review gates for brand alignment, physical plausibility, provenance, bias, and intellectual-property risk before any generated asset is delivered.

Studio Photographer

The RealReal — San Francisco

120+ Images DailyLuxury + HomeStudio + ModelVisual QA

2013–2017

High-volume commercial studio experience across luxury product, model, editorial, portrait, and campaign photography.

Photographed luxury fashion, accessories, jewelry, footwear, and home goods, consistently producing 120+ sale-ready images per day.
Created ecommerce product photography, editorial imagery, marketing assets, model shoots, headshots, and detail-focused campaign content.
Directed models using poses, framing, and movement appropriate to each garment, brand, and intended marketing channel.
Maintained precise standards for lighting, exposure, colour accuracy, composition, and image consistency across large daily volumes.
Styled and positioned luxury products to preserve accurate silhouette, proportion, texture, construction, and designer-specific details.
Collaborated with stylists, art directors, production teams, models, and retouchers to execute briefs and meet tight deadlines.
Adjusted lighting setups, backdrops, lenses, and camera angles for editorial, catalog, social, lookbook, portrait, and promotional work.
Captured clean headshots and model portraits with attention to flattering light, natural posing, wardrobe, and brand alignment.
Reviewed images during production for focus, garment fit, reflections, colour, continuity, and retouching requirements.
Balanced creative quality, technical precision, and strict turnaround expectations within a fast-paced studio workflow.
Translated visual quality into repeatable capture rules for lighting, pose, crop, product placement, and category-specific exceptions.
Diagnosed production failure modes early and supplied clear retouch notes for reflections, garment fit, construction, colour, and continuity.
Built the real-world material, optics, and lighting judgment now used to assess AI-generated imagery for physical plausibility and product truth.
Balanced standardization with human judgment, recognizing when a repeatable workflow was sufficient and when an image required individual creative intervention.

Creative Director

Archive Print Co.

Brand SystemsArt DirectionCampaign + CommerceAI Creative Systems

2017–Present

Creative direction for a restoration-led print brand, connecting archival material, product presentation, and commerce through one visual system.

Built and evolved the brand identity across storefront, packaging, product imagery, campaigns, and customer touchpoints.
Directed image selection, archival restoration, colour, crop, scale, framing, and final presentation for print and digital use.
Established art-direction standards that keep products historically grounded while making the collection feel current.
Created product photography, room mockups, collection launches, social assets, and marketing systems across channels.
Connected curation, copy, merchandising, web design, and production decisions into a coherent customer experience.
Developed repeatable creative workflows that support growth without losing the judgment and specificity of the brand.
Developed campaign concepts, visual briefs, shot lists, and reference systems that translated collection goals into clear production direction.
Built collection narratives from archival research, deciding how works should be grouped, named, sequenced, and introduced to customers.
Directed product positioning, frame selection, prop styling, lighting, and environmental context so scale, colour, texture, and historical character remained credible.
Designed modular visual systems for banners, product pages, email, social, editorial content, and print collateral without making every channel feel identical.
Led production review from restoration and print proofing through final crop, export, accessibility, channel specifications, and launch-ready quality control.
Used merchandising performance, customer feedback, and brand goals to refine creative direction while protecting a consistent long-term point of view.
Build multimodal concept workflows that combine archival research, brand context, reference imagery, copy direction, and generative exploration before production.
Translate brand standards into reusable prompt systems, visual constraints, and review rubrics that keep AI-assisted assets recognizable and on-brand.
Evaluate emerging image, video, and design models through rapid proofs of concept, judging creative value alongside consistency, controllability, cost, and production readiness.
Establish responsible AI practices for authorship, source provenance, rights, transparency, and human approval while protecting the value of original creative judgment.

Download Photography & Retouching PDF

Founder & Ecommerce Operator

Archive Print Co. — 500+ five-star customer reviews

Shopify500+ ReviewsEnd-to-End OperationsAgentic Commerce

2017–Present

Built Archive Print Co. as a complete product and operating system rather than a conventional online shop.

Created the brand, collection strategy, visual language, storefront, photography, copy, and customer experience.
Operate Shopify merchandising, catalog structure, pricing, launches, fulfillment, service, and performance review.
Restore archival artwork and translate it into consistent, print-ready products and persuasive ecommerce imagery.
Develop social content, email, campaign assets, and collection stories from the same underlying brand system.
Built Python and AI-assisted workflows for SKU creation, metadata, mockups, listings, and multichannel publishing.
Use customer feedback and more than 500 five-star reviews to refine products, presentation, and operations.
Built multimodal listing workflows that connect master images, archival context, product metadata, mockups, copy, and channel requirements in one production flow.
Orchestrate human-and-agent workflows for research, SKU creation, listing preparation, quality checks, and publishing, with approval gates before customer-facing changes.
Structure catalog data and product context for conventional search as well as emerging conversational discovery and AI-assisted shopping experiences.
Evaluate automation by measurable business value—time saved, error reduction, catalog quality, customer clarity, and conversion—rather than novelty alone.

Ecommerce Consultant

Various Clients

Shopify BuildsContent SystemsConversion UXAI Workflow Strategy

Ongoing

Hands-on ecommerce support connecting brand presentation, product content, and the systems required to keep a store usable.

Build and refine Shopify storefronts with clearer structure, stronger hierarchy, and closer brand alignment.
Design repeatable product-content standards for photography, copy, metadata, variants, and collection organization.
Direct product photography and post-production for consistent PDP, campaign, and social delivery.
Improve navigation, product discovery, mobile behavior, and conversion-focused customer journeys.
Identify opportunities for practical automation without obscuring the work behind unnecessary complexity.
Identify high-value AI use cases by mapping repetitive work, customer friction, data readiness, risk, and expected return before selecting a tool.
Prototype AI-assisted content and catalog workflows with APIs, automation platforms, and lightweight code, then document what should scale and what should remain manual.
Develop brand context, prompt templates, examples, and evaluation rubrics so teams can produce more consistent copy and visual assets.
Prepare product information for AI-assisted search and shopping agents while preserving strong fundamentals for SEO, navigation, accessibility, and customer trust.

Download Ecommerce & AI PDF

Independent Developer & Creative Technologist

Self-directed

Python-FirstAI WorkflowsDesktop + CommerceAgents + Evals

Ongoing

Creative technology work focused on removing repetitive production steps while preserving deliberate human review.

Built ListingLab, a Python desktop application that turns master artwork into structured, reviewable marketplace packages.
Developed perspective-composited mockups, LLM-assisted copy, SKU minting, catalog tools, and multichannel publishing flows.
Created reusable scripts for compositing, batch image preparation, metadata, validation, and delivery.
Designed batch systems with exception handling, progress tracking, recoverable state, and human approval checkpoints.
Work across Python, JavaScript and JSX, Rust, SQL, GraphQL, CSS and Qt style sheets, HTML, and Windows automation.
Translate visual-production language—lighting, lens, pose, material, crop, and composition—into constraints software can apply.
Use AI as an orchestrated production component while keeping brand judgment and final quality control human-led.
Design context-engineered workflows that ground models in catalog data, brand rules, reference examples, and task-specific constraints instead of relying on generic prompts.
Orchestrate agentic workflows that call tools and APIs, validate intermediate results, handle exceptions, and pause for human approval at consequential steps.
Build evaluation frameworks that compare models and prompts for accuracy, visual fidelity, consistency, latency, cost, and reliability before production use.
Make AI pipelines observable and recoverable through logging, versioning, provenance, fallbacks, and documented failure patterns that improve future runs.

Download Creative Technology PDF

Multidisciplinary
by necessity.

I work in the space where visual craft, commerce, and technology converge — because the most compelling work lives there.

Equal parts retoucher and developer, brand builder and systems thinker. I have built ecommerce stores, scripted compositing and batch-production workflows, created AI-assisted tools, and directed photography — often for the same project.

The through-line is precision: knowing exactly what something should look like, and knowing how to make it.

Working Method

I use AI as a controlled part of visual production: translating lighting, posing, lens, composition, anatomy, material, colour, and brand direction into precise constraints, then evaluating and finishing the result with a photographer’s and retoucher’s judgment. Human review remains the final gate.

Available for retouching, photography,
ecommerce, and creative technology.

Four Disciplines,Four Interfaces

Experience

Freelance Retoucher & Visual Designer

Studio Photographer

Creative Director

Founder & Ecommerce Operator

Ecommerce Consultant

Independent Developer & Creative Technologist

Multidisciplinaryby necessity.

Let's makesomethingworth making.

Justin
Jireh
Johnson

Four Disciplines,
Four Interfaces

Multidisciplinary
by necessity.

Let's make
something
worth making.